"You've got to start with the customer experience and work back toward the technology - not the other way around."
- Steve Jobs
"Customer experience is the next competitive battleground . It's where business is going to be won or lost."
- Tom Knighton, Global Practice Lead for Executive Development - Conversant
"…89% of companies believe that customer experience will be their primary basis for competition … To meet this challenge, 75% of companies expect to increase technology spending on customer experience..."
- Jake Sorofman, Gartner Research